“I believe good business needs good design. Companies should embrace design beyond the halls of marketing and into the executive suite. This form of design is an inherently creative and generative process. It starts with the customers and acts as a counterbalance to the necessary but sometimes seemingly relentless drive for efficiency. My goal is to bring this design thinking discipline to any organization interested in finding novelty and innovation in their business.” 

Case Studies

Designing the future of financial services

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Building an internal strategic thinking capability

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Managing costs to grow

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Re-imagining product enrollment

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Two sides of the same coin

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Biography

 

I solve problems and have over 20+ years experience in strategy development, marketing and digital product design. A decisive thinker, I am passionate about exploring the edges of design and innovation in the context of practical business requirements.

A strong advocate and practitioner of design thinking, my most recent focus has been on understanding the younger Millennial audience to develop an entirely new direct-to-consumer (DTC) business model that emphasizes digital and addresses what they want and need from financial services. 

An engineer by training and a reformed economist, I enjoy rolling up my sleeves and figuring things out. My strengths include dealing with ambiguity, incubating new businesses and building high performing teams from scratch. 

For more info, view my resume here.

Influence Collage

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